Press kit

Writing about Rewarding Habits?

Everything you need is on this page. For anything else: family@rewardinghabits.com. We are a two-person team and we answer our own email.

Boilerplate

Rewarding Habits is a family-built habit app that uses surprise rewards, not streaks, and a private, on-device coach grounded in behavioral science. It helps people build good habits, quit the ones holding them back, and ride out urges. Users' habits are stored on their own devices, never on our servers. Available for iPhone, iPad, Android, Apple Watch, and Wear OS.

Fast facts

  • What it is: a habit tracker with no streak counters anywhere. Completions earn randomly selected rewards (variable-ratio reinforcement); a missed day breaks nothing.
  • Who makes it: Aspen & Brandon Cordoba, a husband-and-wife team in Texas (Intricate Coffee LLC). Aspen dreamed it up and designed it; Brandon wrote the code.
  • The science: built on 35+ research-backed principles including variable-ratio rewards, ACT-based urge surfing, implementation intentions, and self-compassion. Every public claim is cited on the research page.
  • Privacy: habits are stored on the user's devices, never on our servers. No accounts, no ads, no ad tracking; coaching runs entirely on the device (on supported Android phones it uses Gemini Nano, Google's on-device AI model; on iPhone and iPad, no AI model is involved). On Android, crash reports are on by default and can be turned off in Settings; they're built to leave out habit names and anything the user types. The Android app also uses Google's ML Kit for on-device AI, and ML Kit sends Google diagnostics. For Wear OS watch users, Google's watch connection also keeps a backup of their habits in Google's cloud.
  • Business model: free to start, with a one-time upgrade for unlimited habits, goals and quit habits. No subscription. The upgrade is $49, paid once.
  • Platforms: iPhone, iPad, Android, Apple Watch, and Wear OS. Live on the App Store and Google Play.
  • Languages: Android phones in 8 languages, Wear OS watches in 9 languages, and iPhone and iPad in English and Spanish.
  • Not therapy: Rewarding Habits is a skill-building app informed by psychological science. It isn't therapy or a crisis service.

The story

Rewarding Habits is built by Aspen & Brandon, a husband & wife team with a mission bigger than software.

It started when Aspen heard Dr. Andrew Huberman describe how unpredictable rewards drive lasting motivation. Her first plan was a jar: write little rewards on slips of paper, and draw one each time she completed a healthy habit. The jar became an app. She dreamed it up and designed it; Brandon added to it and wrote the code.

Our daughter Adelina was born with a congenital heart defect. She's had multiple heart surgeries, with more ahead. The profits from this app help pay for her ongoing medical care.

When you download Rewarding Habits, you're not just investing in your own growth. You're helping a little girl live a full life.

Why "no streaks" is the story

Most habit apps are built around streaks. The research suggests that is a design flaw: visible progress can license slacking off (moral licensing), and a broken streak can trigger the all-or-nothing collapse psychologists call the abstinence violation effect. Rewarding Habits inverts the model: rewards are variable and forgiving instead of continuous and fragile, and the coaching is built on self-compassion research rather than pressure. The research page cites the studies behind every claim.

Assets

Contact

Aspen & Brandon Cordoba · family@rewardinghabits.com · typically within 24 to 48 hours.